BHGE Social Media Manager
A subscription tool that publishes posts to a behavioral health treatment center's own Facebook Page. The center connects its Page, writes or supplies each post, and approves publishing. Nothing goes out that the center has not signed off on.
- Who provides it
- BH Growth Engine, LLC — a Georgia limited liability company and a software provider. We build and operate this tool.
- Who uses it
- Licensed behavioral health treatment centers, as subscribing customers. They own their own Facebook Pages and Google Business Profiles.
- What it does
- Takes the post the center writes or supplies — text, a photo, a link, or a branded graphic made from the center's own words — formats it, runs content checks on it, and publishes it to the center's connected Facebook Page when an authorized person clicks Approve & Publish.
- What it is not
- Not an advertising platform, not an audience-data product, and not a service that touches any account a customer has not explicitly connected and authorized.
How it works
The center connects its own accounts
A customer authorizes the connection themselves, through Facebook's own login and permission screen, using an account that already administers the Page. We never post to a Page we have not been given explicit permission for, and we cannot connect an account on a customer's behalf.
The center writes or supplies the post
Someone at the center writes the post or brings it in — program updates, community events, recovery-supportive content, holiday and awareness messaging. The tool formats it for Facebook, can turn the center's own words into a branded graphic, and checks the wording for outcome guarantees, medical-advice language, admissions urgency, and other flagged phrasing. The checks are advisory; they do not write or rewrite the post.
The center reviews and approves
Every post sits in a review queue. A named person at the center reads it and approves it, edits it, or rejects it. Nothing publishes until an authorized person clicks Approve & Publish. There is no setting that removes the review step.
The tool publishes when the center approves
An approved post publishes to the connected Facebook Page at the moment the center clicks Approve & Publish. Afterward we read back basic performance figures for those posts so the center can see what landed.
Exactly what we access on a connected Facebook Page
This is the complete list. If it is not here, we do not read it, store it, or act on it.
| What we access | Why we need it |
|---|---|
| The connected Page's basic information | Page name and ID, so the customer can confirm they connected the right Page and so posts publish to the correct destination. |
| Permission to publish to that Page | To post content the customer has reviewed and approved, at the moment they approve it. |
| Performance figures for that Page's posts | To show the customer how their own published posts performed, inside their own dashboard. |
What we never do
- We do not publish to any Page a customer has not connected and authorized.
- We do not publish anything the customer has not reviewed and approved.
- We do not sell, rent, or share Platform Data, and we do not use it for our own advertising or to build audiences.
- We do not read private messages, personal profiles, friend lists, or any individual's personal information.
- We do not combine one customer's data with another's, or use it to train anything.
Disconnecting, and deletion
Any time, without asking us
A customer can revoke our access from inside their own Facebook settings, or disconnect from within our tool. Either one stops all future access immediately. Nothing further is read and nothing further is published.
On request, and on offboarding
A customer can request deletion of the data we hold for them at any time, and we delete it. When a subscription ends, connected-platform data is deleted as part of offboarding. The process, the timelines, and how to make the request are on our Data Handling & Deletion page.
Full detail on what we collect and why: Privacy Policy · Terms of Service · Data Handling & Deletion. All three are public and require no login.
What publishes directly, and what does not
We would rather tell you the boundary than let you find it later.
Facebook Pages
Approved posts publish directly to the customer's connected Facebook Page. This is the current scope of the product. Google Business Profile publishing is waiting on Google API access.
Instagram and LinkedIn
We do not connect to, read from, or publish to Instagram or LinkedIn.
The compliance posture
Behavioral health social content sits inside constraints that general-purpose social media tools ignore entirely. That is the reason this product exists as its own thing rather than as a thinner version of something already on the market.
Checks the software runs before you approve
Before a post is approved, the software checks its wording for outcome guarantees, medical-advice language, admissions urgency, and other phrasing that is commonly flagged in treatment marketing. The checks are advisory. Your named reviewer checks every post against your own compliance standards and makes the call.
No patient information goes in
No protected health information is required to run this product, and none should ever be entered into it. 42 CFR Part 2 governs whether a person can be identified as having sought treatment at all — which is exactly what a social post can accidentally do. Your reviewer confirms no post identifies a person in treatment before approving it.
A named human at the center signs off before anything publishes
Clinical review before publish is not an optional setting we offer. It is how the product works. The center names the person, that person approves each post, and the approval is recorded. A tool that can publish to a licensed provider's Page without a human reviewing it is a licensure problem waiting to happen, and we are not going to build one.
This isn't software written by people who learned the industry from a pitch deck. It's built by operators who watch the census board, work the payer mix, take the 2 a.m. admissions call, and know which discharge planners decide where a guest goes next. We built the tools we wished existed, then handed them to centers of any size — so a founder-led team can compete with a national chain's budget.